Boston startup TVision Insights adds more data to TV advertising
The Boston Globe - 12/16/2015
Nielsen ratings are still used for TV. But Schiffman said TVision software, which is a combination of Xbox Connect and its own technology, reports more specific numbers to its clients so they can better target advertising and create content that keeps viewers more attentive.
The data analytics company, founded by two Massachusetts Institute of Technology alumni, Yan Liu and Schiffman, and Northeastern University professor Raymond Fu, now has 14 US employees between Boston and New York.