Black Friday 2014: Here are the tricks retailers use to boost holiday sales
International Business Times - 11/26/2014
With so many psychological prods, shoppers may think their best defense is learning to say no. Actually, experts say, the best defense is cultivating gratitude. David DeSteno, a psychology professor at Northeastern University, suggests that the most effective way to fight temptations to buy something you don’t need is to recall what you’re thankful for. In other words, celebrate Thanksgiving the traditional, noncommercial way.