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  • At 80, Yankee magazine is far from slowing down

    Boston Globe - 09/07/2015

    Yankee’s paper-and-ink strategy might seem pulled from a bygone era, but Northeastern University journalism professor John Wihbey said it could make sense for what he described as a magazine with “a virtual lockdown on a certain niche — vacation, food, and travel for a particular region.”

    “A decent analog might be vinyl records, which have a retro, vintage appeal among a certain crowd,” said Wihbey, who is also a freelance contributor to the Globe.

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