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  • Amazon and Target’s retail rumble

    Boston Magazine - 05/21/2017

    Bruce Clark, a business professor at Northeastern University, has found that Amazon sells twice as much per employee as Target, and three times as much per square foot of space it owns. It’s also better at using data to probe our brains and gauge our preferences, and once we sign on to the $99-a-year Prime membership, it’s devilishly good at getting us hooked on its scary-fast deliveries for life. “Once you have a habit,” Clark says, “you need a reason to break it.”

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