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  • A chink in the NRA armor? Boycott against gun lobby’s business partners claims wins

    Boston Globe - 02/23/2018

    Koen Pauwels, a marketing professor at Northeastern University who studies online consumer behavior, said the key will be if advocates can sustain the energy as they take on more difficult targets.

    “They shouldn’t rest on their laurels and say, ‘Hey, we made sure the NRA lost a little bit of money,’ ” he said. “That’s not going to make any huge change.”

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