6 things you must know about online pricing
Kiplinger - 05/05/2015
A recent study by Northeastern University found that several leading Web commerce sites practiced steering and price discrimination. For example, Cheap Tickets and Orbitz quoted lower prices for users who logged in than for those who didn’t log in—an average of $12 a night less for about 5% of hotels. Expedia and Hotels.com steered a segment of customers toward their more-expensive hotels. Searches of Travelocity’s and Home Depot’s Web sites using certain mobile devices yielded different results and pricing. And Priceline changed search results based on a user’s history of clicks and purchases.