6 steps to shop smarter on mobile
Yahoo! - 03/18/2015
While shopping via a mobile device delivers advantages, it shouldn’t be the only way you buy online, according to Christo Wilson, assistant professor of computer and information science at Northeastern University in Boston. A study co-authored by Wilson and released in 2014 found that on 16 retail and travel websites, product and price selections sometimes differed between mobile and desktop shoppers.
For example, many travel sites offered mobile-only deals that would trim $10 to $20 from the nightly cost of a hotel room, Wilson says. However, he says, the study also showed that some mobile customers shopping on Home Depot’s website were quoted higher prices for the same category of products than desktop customers were.