5 reasons why the sharing economy will become marketing’s biggest customer
Forbes - 09/14/2015
“There’s no fool like an old fool” runs the ancient saying. While Baby Boomers have always done a little bartering on the neighborhood level, the thought of participating in a sharing economy on a global level is not easy for them to either accept or understand. They’ll need to be softened up by some major marketing campaigns before they start buying into it. So says marketing professor Dave Weineke of Northeastern University:
The sharing economy is like the latest tech devices for those over fifty; it’s going to be difficult for them to master, but they can sense it will benefit them greatly. So they’re ready to learn about it from quality content marketing sources.