2020 was the year activists mastered hashtag flooding
Mashable - 01/04/2021
It’s difficult to pinpoint the first time a hashtag was intentionally flooded, but Mashable spoke with several social media experts and activists, including Moya Bailey — an assistant professor at Northeastern University and co-author of the recently published book #HashtagActivism — who recalled past examples of the technique that date back to the early 2010s.