Departments D’Amore-McKim School of Business

Could the ‘Grace in Boston’ Peloton ad have been designed to be controversial?

In the wake of a Peloton commercial that provoked a tidal wave of backlash, a new theory has emerged: The company intentionally made a controversial commercial in order to create buzz. Not so fast, says Yakov Bart, an associate professor of marketing at Northeastern.

by Molly Callahan December 6, 2019

Black Friday shoppers are reflected in a retail store's windows Friday, Nov. 29, 2019, in downtown Chicago. (AP Photo/Charles Rex Arbogast)

How a shopping trip becomes a guilt trip—and then a vicious cycle

The timing of Giving Tuesday is ideal: during the aftermath of rampant spending over Thanksgiving weekend, right when consumers are looking for redemption. But as marketing professor Alex DePaoli says, just as indulgent spending can trigger a donation, a donation can re-trigger indulgent spending.

by Aria Bracci December 3, 2019

Steve Leber graduated from Northeastern in 1964, and went on to represent some of the biggest rock ‘n’ roll acts of the last half century. Photo by Matthew Modoono/Northeastern University

Meet the man behind some of the biggest acts in rock ‘n’ roll history

Steve Leber, who graduated from Northeastern’s D’Amore-McKim School of Business in 1964, was the agent for some of the biggest acts in rock music. He produced the first-of-its-kind charity concert, the Concert for Bangladesh, and turned the show Jesus Christ Superstar into a smash hit—all without having filled out a formal job application.

by Molly Callahan November 21, 2019

‘How do we break the supply chain?’

Three Northeastern researchers are hoping to disrupt human trafficking in U.S. agriculture with an unusual approach: They are focused on the victims.

by Ian Thomsen November 18, 2019

Within six months of starting his first job after graduating from Northeastern, Manit Ghogar was tapped to run a multimillion dollar business in Thailand. His company, Carro, is an online marketplace for buyers and sellers of used cars in Singapore, Thailand, Indonesia, and Malaysia. Photo courtesy Manit Ghogar

How a disrupter transformed Thailand’s used car industry almost overnight

Within six months of starting his first job at Carro, an online marketplace for buyers and sellers of used cars in Thailand, Northeastern graduate Manit Ghogar was tapped to lead the multimillion-dollar business, helping to shake up an industry that has been stagnant for decades.

by Khalida Sarwari November 12, 2019

In April, 2013, Rana Plaza, an eight-story commercial building, collapsed in Savar, a sub-district in the Greater Dhaka Area, the capital of Bangladesh. More than 1,100 people died, and more than 2,500 were injured. It is considered to be the deadliest accidental structural failure in modern history. Photo by Mohammad Asad/ Pacific Pr/SIPA

Here’s how to find out if your clothing was made in an unsafe factory

The Wall Street Journal found that Amazon has been selling clothes from dozens of factories in Bangladesh that have been blacklisted for dangerous workplace conditions. Northeastern professor Shawn Bhimani offers ways for you to find out how and where your products were made.

by Ian Thomsen November 1, 2019

Raj Echambadi, who is the Dunton Family Dean of the D’Amore-McKim School of Business, urged an auditorium of more than 500 Brazilian students to band together to collectively solve the challenges facing our society. Photo by Ruby Wallau/Northeastern University

‘The change begins with you’

It’s up to the next generation of Brazilian students to make sure their country continues not just to grow, but flourish, Raj Echambadi, the Dunton Family Dean of the D’Amore-McKim School of Business, told more than 500 attendees at the 2019 Brazilian Undergraduate Student Conference.

by Irvin Zhang October 11, 2019

Northeastern graduates Jim Dietz (left) and Mark Wilson have been running international rowing camps for 20 years. Photo by Ruby Wallau/Northeastern University

They’re not waiting for their boat to come in. They’re rowing it.

Northeastern graduates Jim Dietz and Mark Wilson are celebrating the 20th anniversary of their All-American Rowing Camps. They’ve made a science of bringing out the best in their fellow rowers—and in each other.

by Ian Thomsen October 10, 2019

Indians wait in a queue to cast their votes at a polling station in Kachanar on the outskirts of in Varanasi, India Sunday, May 19, 2019. Indians voted in the seventh and final phase of national elections Sunday, wrapping up a 6-week-long long, grueling campaign season with Prime Minister Narendra Modi's Hindu nationalist party seeking reelection for another five years. AP Photo/Rajesh Kumar Singh

‘The most reckless political experiment in human history’

Despite being comprised of disparate ideologies and languages, India regularly lures its citizens to the voting booth, even in the most poor and isolated areas, says Ravi Ramamurti, founding director of Northeastern’s Center for Emerging Markets.

by Khalida Sarwari September 30, 2019

stock image of people standing on a hospital-like floor

Could medicine be the next industry to come under scrutiny in the #MeToo era?

Women who are physicians are more likely to experience depression and burnout, and more likely to encounter harassment at work, says Timothy Hoff, a professor of management, healthcare systems and public policy at Northeastern.

by Molly Callahan August 30, 2019