When it comes to Northeastern wordmarks, logos and other branded materials, which of Northeastern brand colors should you use most often, according to the Northeastern Brand Center?
Answer: B. Black and white. Northeastern’s primary brand colors are black, white and red — and they’re meant to work in a clear hierarchy. Black and white form the foundation for most wordmarks, logos and collateral materials using photography. Red, a core, differentiating color for Northeastern, plays a supporting role as an accent color, creating greater impact. For the full scoop on brand guidelines, head to the Northeastern Brand Center.
When it comes to Northeastern wordmarks, logos and other branded materials, which of Northeastern brand colors should you use most often, according to the Northeastern Brand Center?
Answer: B. Black and white. Northeastern’s primary brand colors are black, white and red — and they’re meant to work in a clear hierarchy. Black and white form the foundation for most wordmarks, logos and collateral materials using photography. Red, a core, differentiating color for Northeastern, plays a supporting role as an accent color, creating greater impact. For the full scoop on brand guidelines, head to the Northeastern Brand Center.