Why we rewatch ‘The Office’ on Netflix, ‘Friends’ on HBO Max, ‘Star Wars’ on Disney+, and other shows on Hulu

So why do we go back to binge on old episodes of The Office and other shows that make us laugh—or even scarier shows like Stranger Things or The Walking Dead that creeped us out the first time? It makes us feel safe, says Yakov Bart, associate professor of marketing at Northeastern.