U-Turn Audio blows past $70k Kickstarter goal for affordable, high-quality turntable
Boston.com - 01/02/2013
Physical media is dead; long live physical media — particularly of the vinyl variety, as U-Turn Audio’s Orbit breaks the $100,000 mark on Kickstarter to deliver a high-end player at low-fi prices.
Boston-based U-Turn Audio is offering backers a chance to pay $150 plus shipping for an opportunity to be one of the first to get one of the simplified, high-end devices, or $250 for special “Kickstarter editions.”
U-Turn Audio was founded by Ben Carter, Hertig, and Peter Maltzan, and had received $2,500 in seed funding from IDEA, Northeastern’s Venture Accelerator.
Hertig, a Northeastern alum, admitted that the funding went fast and still had them scrounging for second-hand parts — such as a $500 lathe he found on Craigslist. But the Northeastern connection also helped them with legal questions and, perhaps most importantly, developing a professional video to help get the Kickstarter off the ground.