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  • The Secret Lives of Zipcar Drivers

    The Atlantic - 07/20/2012

    Fleura Bardhi believed what many of us do about members of car-sharing services like Zipcar. They care about the environment. They want to take cars off the road. They’ve created a trusting community to share assets that previous generations insisted on owning. This is all a very European notion, and it made sense to Bardhi, an associate professor of marketing at Northeastern University originally from Albania.