‘Super Saturday’ brings crowds, deals for last-minute shoppers
Los Angeles Times - 12/21/2013
Consumer confidence remains fragile and unemployment continues to be a drag on spending, wrote Bruce Clark, associate professor of marketing at Northeastern University’s Business School, in a statement earlier this week.
The luxury sector will likely perform well, he said. He added that e-commerce giant Amazon “looks likely to be the 800-pound gorilla of the holiday season.”
Brick-and-mortar retailers, however, will likely have to offer exclusive products and in-store deals, along with events and entertainment, in order to draw foot traffic before the holiday season comes to a close.