Frederick G. Crane: Start With Demand-Based Pricing GUEST MENTOR, Frederick G. Crane, executive professor of entrepreneurship and innovation at Northeastern University D’Amore-McKim School of Business: There are three basic ways to go about setting a price for your product or service: cost-based, competitive-based or customer-based. Many startups are tempted to start with a cost-based approach, which in my opinion is the worst possible option. Why? Because basing […]