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  • Can Paula Deen Recover (And Who Really Pays If She Doesn’t)?

    NPR - 08/15/2013

    This is something that generally gets overlooked when people whose names are synonymous with a company run into trouble. Their careers may be in tatters, but it’s the people who make and sell the products they’ve licensed that end up getting hurt.

    “If General Motors lays off 10,000 people everybody talks about the ripple effect,” says Bruce Clark, who teaches marketing at Northeastern University. “Martha Stewart goes to jail and everyone wonders how Martha is going to do in jail.”