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Yakov Bart
April 19, 2024
Yakov Bart
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Can big data have a role in treating dementia? That’s what this Northeastern student is hoping to help solve
Can big data have a role in treating dementia? That’s what this Northeastern student is hoping to help solve
She went from marketing exec and part-time singer to opening her own art studio — while leaning on her Northeastern MBA
She went from marketing exec and part-time singer to opening her own art studio — while leaning on her Northeastern MBA
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Can big data have a role in treating dementia? That’s what this Northeastern student is hoping to help solve
Can big data have a role in treating dementia? That’s what this Northeastern student is hoping to help solve
She went from marketing exec and part-time singer to opening her own art studio — while leaning on her Northeastern MBA
She went from marketing exec and part-time singer to opening her own art studio — while leaning on her Northeastern MBA
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Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content
Fareena
Sultan
Professor of Marketing
Contact
f.sultan@neu.edu
617.373.8555
Expertise
digital and mobile marketing
,
marketing innovation
,
marketing management
,
social media
Bruce
Clark
Associate Professor of Marketing, Frank Murphy Family Fellow, MBA Marketing Career Track Chair
Contact
b.clark@neu.edu
617.373.4783
Expertise
competition and performance measurement
,
managerial decision-making
,
marketing management
,
marketing strategy