Archive - News @ Northeastern

Could the ‘Grace in Boston’ Peloton ad have been designed to be controversial?

In the wake of a Peloton commercial that provoked a tidal wave of backlash, a new theory has emerged: The company intentionally made a controversial commercial in order to create buzz. Not so fast, says Yakov Bart, an associate professor of marketing at Northeastern.

by Molly Callahan December 6, 2019

5 things you can do so finals week doesn’t stress you out

Final exams are upon us, and it’s easy to forget to take care of yourself. Here are five tips from Northeastern associate professor Kristen Lee…

by Cam Sleeper December 6, 2019

This winter, don’t just survive; thrive

The autumn leaves have fallen. The days are short. The temperatures have dropped. One thing is clear: winter is coming, but don’t let the cold get in the way of enjoying this time of year. Here are a few tips from Northeastern’s Global Student Success on how to stay warm and survive the winter.

by Irvin Zhang December 5, 2019

Who makes better decisions: humans or robots?

What exactly is going on in our head when we make decisions that override suggestions or recommendations made by automated systems? Yael Karlinsky-Shichor, a recently appointed assistant professor of marketing at Northeastern, is on a quest to find out.

by Khalida Sarwari December 5, 2019

Here’s how students in Boston are bringing clean water to Uganda

Follow along with Northeastern’s GlobeMed team as they test out unique ways to provide essential resources to families in Uganda.

by Cam Sleeper December 5, 2019

What if birth control pills could be taken monthly, instead of every day?

Currently, oral contraceptives need to be taken at the same time every day to be effective. Ambika Bajpayee, an assistant professor of bioengineering at Northeastern, has created a birth control pill that needs to be taken just once per month.

by Laura Castañón December 4, 2019

November 2019 in Photos

We captured the celebration of Veterans Day, learned how a T-shirt can make you invisible to artificial intelligence, and took you onto the track with Northeastern’s equestrians. This and much more, all through the lenses of News@Northeastern’s award-winning photographers.

by Matthew Modoono and Ruby Wallau December 4, 2019

Robotic arms, a device that disinfects your iPhone, and other mechanical engineering wonders

A battery-powered water purification system. A machine to improve the processing of cocoa pods in Nigeria. A device to disinfect your iPhone. These were just some of the mechanical engineering projects on display Tuesday at Northeastern.

by Laura Castañón December 3, 2019

How a shopping trip becomes a guilt trip—and then a vicious cycle

The timing of Giving Tuesday is ideal: during the aftermath of rampant spending over Thanksgiving weekend, right when consumers are looking for redemption. But as marketing professor Alex DePaoli says, just as indulgent spending can trigger a donation, a donation can re-trigger indulgent spending.

by Aria Bracci December 3, 2019

Here’s what goes into making the call on whether or not it’s a snow day

Northeastern’s Massachusetts campuses will be open as usual Tuesday. Making the call as the region weathered its first winter storm this season was easy for Mark Boulter, who has been informing snow-related decisions at Northeastern for 22 years, in consultation with university administrators.

by Ian Thomsen December 2, 2019